As with many brands, one of the tradeoffs that we often struggle with is the amount of packaging in our products versus the brand experience we want to provide. We minimise the use of plastic in our packaging and opt for cardboard boxes and paper packaging that are 100% recyclable. All product care and thank you cards are constructed from recycled paper.
That being said, we recognize that cardboard boxes are not the most sustainable form of packaging if customers do not recycle nor reuse them. While we have contemplated using a canvas bag as packaging, multiple life cycle assessment studies have found that canvas bags to be even less sustainable than plastic bags.