The tradeoff we make between product packaging and brand experience
THE CHALLENGE WITH PRODUCT PACKAGING
As with many brands, one of the tradeoffs that we often struggle with is the amount of packaging in our products versus the brand experience we want to provide. We minimise the use of plastic in our packaging and opt for cardboard boxes and paper packaging that are 100% recyclable. All product care and thank you cards are constructed from recycled paper.
That being said, we recognize that cardboard boxes are not the most sustainable form of packaging if customers do not recycle nor reuse them. While we have contemplated using a canvas bag as packaging, multiple life cycle assessment studies have found that canvas bags to be even less sustainable than plastic bags.
UTILIZING DEADSTOCK FABRIC
Moving forward, we are incorporating the use of deadstock fabric from our factories to replace some of our cardboard packaging. While our factory's fabric utilization rate of 95% is much higher than the industry standard, some fabric wastage inevitably still occurs.
Starting February 2020, all orders that are not a full sheet set will be packed using our deadstock fabric in a Furoshiki wrap. These fabric wraps can be re-used by customers in a variety of ways highlighted here.
To ensure that our last mile couriers are able to scan the items with ease, we are sourcing fully biodegradable mailers from noissue. Noissue.co manufacturers compostable mailers that are made from a combination of PBAT, a bio based polymer which is compostable, and PLA which is made up of plant materials such as regular ﬁeld corn and wheat straw.