Packaging is part of how we deliver a great brand experience — it protects our items from dust during storage, and ensures your orders hold up during the delivery process and gift wrapping. However, this doesn't doesn't have to come at the expense of the environment. We're constantly exploring ways we can improve our packaging — here are some alternate forms of packaging we currently utilise.
To minimise the use of plastic in our packaging, we use 100% recyclable cardboard boxes and paper packaging. However, we recognise that cardboard might not be the most sustainable form of packaging if customers do not recycle or reuse them.
To reduce our reliance on cardboard packaging, we began an initiative to pack orders using deadstock fabric from our bedding factory. While our factory has a 95% fabric utilisation rate — much higher than the industry standard — some fabric wastage inevitably still occurs.
Since February 2020, we've been packing as many orders as we can using deadstock fabric as Furoshiki wraps. You can reuse these fabric wraps in a variety of ways — find out how to here. As of December 2021, we have repurposed a total of 4100 metres of deadstock fabric!
As of June 2021, we switched our recycled plastic mailers to the #INVISIBLEBAG developed by the Invisible Company in Hong Kong.
Made from polyvinyl alcohol (PVA), starch, glycerin and water, these plastic-free mailers leave behind no toxic residue or microplastics. You can dissolve them in water at home, or compost them.
Recycled Plastic Bags
Some of you might notice that Sunday Towels come wrapped in plastic packaging. We use 100% recycled plastic to keep your towels hygienic throughout the storage, packing and delivery process, while staying environmentally sustainable.
Why we don’t use tote bags
Tote bags have been increasingly touted by brands as an eco-friendly packaging alternative. However, research has found that an organic cotton tote bag needs to be used 20,000 times to offset the overall footprint of its production!1 Rather than producing new tote bags that would likely be underutilised, we're focusing on ways we can repurpose fabric that has already been produced, and using materials that have a lower production impact.