Better Packaging

Protection from dust during storage, ensuring our items hold up during the delivery process and gift wrapping – packaging has become a necessity in delivering a great brand experience. Here are some alternate forms of packaging that we are currently utilising.

Cardboard Boxes


We minimise the use of plastic in our packaging and opt for cardboard boxes and paper packaging that are 100% recyclable. However, we recognise that cardboard boxes might not be the most sustainable form of packaging if customers do not recycle nor reuse them.

Furoshiki Wraps


To minimise the use of cardboard boses, we initiate to utilise the dead-stock fabric from our bedding factory. While our factory's fabric utilization rate of 95% is much higher than the industry standard, some fabric wastage inevitably still occurs.

Starting February 2020, you may find some of our orders packed using our dead-stock fabric in a Furoshiki wrap. You can reuse these fabric wraps in a variety of ways highlighted here.  

We are happy to announce that as of Dec 2021, we've utilised a total of 4100 meters of fabrics!

Water-soluble Mailers


We’re happy to announce that as of June 2021, we are switching our recycled plastic mailers to the #INVISIBLEBAG, developed by the Invisible Company in Hong Kong. Made from polyvinyl alcohol (PVA), starch, glycerin and water, these plastic-free mailers leave behind no toxic residue or microplastics.

Recycled Plastic Bags


Some of you might notice that we have a plastic packaging comes with our Sunday Towels, fret not they are 100% recycled plastic to keep the towels hygienic while staying environmentally sustainable.

Why we don’t use tote bags?
Tote bags have been increasingly touted by brands as an eco-friendly packaging alternative. However, an organic cotton tote bag needs to be used 20,000 times to offset its overall impact of production!1

1 https://www2.mst.dk/udgiv/publications/2018/02/978-87-93614-73-4.pdf