Sustainable Materials

Here’s why we think these materials are better options for our planet.

Regenerative Fibres

Bamboo Rayon

Plant Fibres

French Linen

Organic Cotton

Bamboo Rayon

A naturally regenerative plant, bamboo grows quickly and requires limited resources to cultivate. Bamboo is grown fully with rainwater, and needs no additional irrigation or fertiliser to boost its growth.

After harvesting, raw bamboo is converted into rayon. Rayon refers to first-generation cellulose fibres, where natural raw materials are converted into fibres through a chemical process. This process is what makes bamboo fabrics soft and silky.

Cultivating bamboo consumes 80% less water than the cultivation of conventional cotton.

Across their life cycles, the carbon emissions of bamboo textiles are 52% lower than that of conventional cotton fabrics.

Bamboo production is net carbon negative. Bamboo plants absorb more carbon compared to the carbon footprint of the harvesting process.

French Linen

Linen is created from the flax plant, with an entirely sustainable production process. Like bamboo, flax grows using rainwater, and needs no additional irrigation.

To add to that, flax absorbs great amounts of carbon dioxide from the atmosphere. The average yearly amount of carbon dioxide absorbed by flax comes in at a whopping 250k tonnes! That makes its carbon footprint 75% smaller than that of conventional cotton.

Learn how flax is transformed into linen fabric here.

No added irrigation needed to grow flax for linen, saving litres of water.

The lifespan of linen sheets is 2 - 3 times longer than cotton & bamboo sheets.

Organic Cotton

Organic or not, cotton isn’t a perfect textile. Ginning cotton — the process of removing cotton fibres from their seeds — consumes an extremely large amount of water. Organic cotton also struggles with limited efficiency and yields on a per hectare basis.

Functionally, however, cotton remains unrivalled in certain aspects such as water absorbency. That's why cotton is still the primary fibre used in towels, including ours. To minimise the impacts of our cotton products, we choose to use organic cotton as much as possible.

The carbon footprint of organic cotton is up to 50% smaller than that of conventional cotton at the yarn and greige fabric preparation stage.

Producing organic cotton reduces water pollution by 98% since no synthetic fertilizers or chemicals are used.