Cotton and polyester make up 90% of the world's textiles and we think there's room for something different. By choosing materials like bamboo and linen, we're exploring fibres that work beautifully for you and more gently on the planet. It's a small shift, but one we believe in — finding that balance between comfort you can feel and choices you can feel good about.

Making bedding you can trust goes beyond the materials we choose. From dyeing and finishing to cutting and sewing, every step matters — and so does who we work with. We partner only with suppliers who meet recognised sustainability and ethical standards, and because you deserve to know what goes into the things you sleep in, we share as much about our production journey as we can.

We want every moment with Sunday to feel considered, from the bedding itself to the way it arrives at your door. That means being thoughtful about packaging too, using as little as we can without compromising your experience. Right now, that looks like recycled plastic, repurposed deadstock fabric, and water-soluble mailers. Small choices, but ones we're glad to keep making.