Let’s start at the beginning. How did you two actually connect and start Oh, Culture?
Serena: Gabriela started Oh, Culture as a school project. At the time, I was working on my other label, Bare, by myself. I met up with Gabriela to ask her about Oh, Culture and get some advice. A while later, I saw her posting on social media about how she was looking for help with logistics and operations. Bare was still building up and I had some downtime so I decided I would reach out to help her. We had a meeting which was very casual and chill; we were just bouncing around ideas and that was when she told me she was looking for a partner since Oh, Culture was in the middle of pivoting
Gabriela: I had started Oh, Culture as a B2C brand selling curated art prints but it was really tough moving products in a field where the lifetime conversion was low. I only began thinking about pushing the brand into the B2B area when Clara approached me about the Sunday Bedding project. With this project, I realised I would need help with operations and supply chain management because I’m not a very financially savvy person, even though I have a day job working in a bank. I’m more of a big-picture, coming-up-with-ideas person. Serena and I connected so I thought why not try working together? We’re both young and this is where our passion lies, we decided to go ahead with the partnership.