Celebrating Community: Sara Naeem, The Moon

While International Women's Day may have passed, we want to take this opportunity to continue highlighting the works of women in our community. This month, we speak to Sarah Naeem, co-founder of newish bookstore and event space, The Moon. A self-professed workaholic, Sarah spends most of her time working from home or collaborating with individuals from all walks of life at The Moon. We caught up with Sarah to find out how this #bosslady makes time for herself and what inspires her.

Sarah Naeem in her beautiful bookstore.

Tell us a little bit about The Moon & why you started it.

Late in 2016, I was browsing through the philosophy section at one of my favourite bookstores in my hometown, Lahore. It surprised me that they didn’t have a single female philosopher amongst the titles. Being an avid reader, I then began to reflect on my experiences and came to the conclusion that I also wasn’t making conscious decisions to read more diverse authors. This prompted me to think of a space where inclusivity and diversity is tied to the core DNA of the content that is being provided. The spark behind The Moon was for it to be more than just a retail space: not only for there to be a focus on unique finds, but also on great experiences.

Who inspires you?

I find inspiration in all the resilient women who have come before me, especially my mother, aunts and grandmother. Their stories and journeys are a part of mine too — I find comfort in knowing they never settled for the roles they were expected to fulfill.

Sarah taking a quick coffee break in her home, located just minutes away from The Moon.

What’s the best & worst advice you have ever received?

The best advice I received was to be myself when it came to creating my brand, to not do anything that didn’t feel authentic to me as an individual. The worst was when someone was quite aggressively trying to get us to stock their craft beer and told me my business wouldn’t succeed if I didn’t serve alcohol.

How do you start your day?

I try my best to be an early riser. I love the quiet calm of the morning before the hustle and bustle of the city sets in. The first thing on my morning routine is a cup of warm water with apple cider vinegar and honey, and then of course, feeding my cats.

Complete the sentence: My bed is…

the only place I can ever sleep.

Pillow Talk is an interview series done in collaboration with Public Culture, an editorial experience studio that believes in connection over communication.  

Leave a comment